Arty Baker

Our Roles

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• Social Media Strategy
• Content Creation
• Social Media Management
• Website Updates

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Introduction

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Arty Baker is a bakery owned by Romain Tessier, a French baker, and his wife Suzanne Hodgkinson, who transitioned from a career in digital health to manage the business full-time. Based in County Dublin, Arty Baker brings authentic French flavours developed using time-honoured recipes to the local community. Their passion lies in offering a slice of France within familiar surroundings, fostering connections through a shared love of food.

Recognising the need for a structured digital presence, Arty Baker partnered with our agency for ongoing social media management, content creation, and website updates. Our goal was to establish a strong brand identity and enhance audience engagement through a strategic digital approach.

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Objective

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The primary objectives of our collaboration were:

• Increasing brand awareness
• Enhancing social media engagement
• Driving social media growth

Before working with us, Arty Baker faced challenges due to a lack of strategy and content, limiting their ability to connect with their audience effectively.

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Strategy

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Our approach combined proactive content creation with strategic digital support:

• Always-on content creation: We ensured a steady flow of visually engaging and compelling content tailored to their brand identity.
• Platform optimisation: We focused on Instagram and TikTok, leveraging platform-specific trends to maximise engagement and visibility.
• Brand voice development: Through consistent messaging and storytelling, we helped establish Arty Baker’s distinctive brand voice on social media.
• Website enhancements: We updated their website to align with their brand’s visual identity, creating a more seamless and engaging customer experience.

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Results

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• Significant improvements in engagement rate, reach, and conversions
• Consistent follower growth across Instagram and TikTok
• A website design overhaul that strengthened brand cohesion and user experience
• Continued collaboration due to the success and sustained growth of Arty Baker’s digital presence

By implementing a structured content strategy and refining Arty Baker’s digital identity, we helped them establish a stronger connection with their audience, reinforcing their position as a go-to French bakery in Dublin.

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