Court Yard Hotel

Our Roles

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• Social Media Strategy
• Content Creation
• Social Media Management
• Meta Ads Campaigns

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Introduction

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Located in Leixlip, The Court Yard Hotel is a luxurious, family-owned hotel offering a blend of modern facilities, excellent service, and a warm, welcoming atmosphere. Catering to both leisure and business travelers, the hotel features elegant rooms, fine dining options, and versatile event spaces. Known for its commitment to quality and customer satisfaction, The Court Yard Hotel provides an ideal getaway or business retreat in a charming setting.

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Objective

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The Court Yard Hotel was struggling with a lack of consistent content flow and a clear social media strategy. Despite having a beautiful property and a strong reputation, they weren't generating significant revenue from paid ads and faced challenges in increasing online engagement. The hotel needed a comprehensive digital strategy to:

• Establish a steady content flow across social media channels.
• Create and implement a social media strategy that resonates with their target audience.
• Generate more revenue through paid ads and drive direct bookings.

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Strategy

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We developed a tailored digital marketing plan focusing on driving consistent engagement, improving the hotel's paid ads performance, and increasing revenue. Our strategy included:

• Social Media Management: We took over the management of The Court Yard Hotel’s Instagram and Facebook accounts, ensuring a steady stream of content that highlighted the hotel’s offerings, seasonal promotions, and guest experiences.
• Social Media Strategy: We devised a comprehensive strategy for both platforms, emphasizing engagement, brand awareness, and direct bookings. We targeted content that would appeal to their core audience, including business professionals, families, and event planners.
• Content Creation: We created high-quality, visually appealing content, including professional photography and videos, to showcase the hotel’s rooms, dining options, event spaces, and the overall guest experience.
• Meta Ads Campaigns: We implemented targeted Meta Ads campaigns, focusing on driving traffic to the hotel’s website and generating direct bookings. These campaigns were designed to reach potential guests actively searching for accommodations and event venues.

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Results

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• 6x ROAS from Meta Ads: Through targeted Meta Ads campaigns, we generated an average 6x Return on Ad Spend (ROAS), significantly improving revenue from paid ads and increasing direct bookings.
• Consistent Social Media Growth: Social media engagement saw an increase of [insert percentage], with more followers and higher interaction across both Instagram and Facebook. The consistent posting and targeted content led to improved brand awareness.
• Increased Revenue: The combination of a clear social media strategy, consistent content flow, and effective Meta Ads resulted in a substantial boost to revenue, with more bookings and event inquiries coming directly through the hotel’s website and social channels.

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