Pine Cone Coffee

Our Roles

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• Social Media Strategy
• Content Creation
• Social Media Management

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Introduction

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Pine Cone Coffee is a specialty coffee brand known for its ethically sourced, high-quality coffee beans and commitment to creating exceptional coffee experiences. The company has built a strong reputation for its cozy coffee shops, offering a range of expertly crafted coffee drinks and pastries. With a passion for delivering the finest coffee, Pine Cone Coffee’s mission is to build community connections while serving fresh, sustainable, and innovative coffee products.

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Objective

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Pine Cone Coffee needed help building a cohesive social media presence that aligned with their brand values and captured the attention of their target audience. The company was facing challenges with:

• A lack of structured social media strategy.
• Inconsistent content creation and engagement.
• Limited reach and growth on social platforms.

The team sought to take their social media presence to the next level by developing a strategic approach that would:

• Increase brand awareness.
• Drive foot traffic to their coffee shops.
• Promote their products and services more effectively.
• Foster stronger engagement with their community.

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Strategy

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We stepped in to manage Pine Cone Coffee’s social media presence, developing a comprehensive strategy to help them stand out in the competitive coffee space. Our approach included:

• Social Media Strategy: We created a tailored social media strategy focusing on increasing brand awareness, highlighting Pine Cone Coffee’s values of quality and community, and showcasing their unique offerings.
• Social Media Management: We took over the daily management of their social media accounts, including Instagram and Facebook, ensuring consistent, engaging posts that spoke to their audience.
• Content Creation: We produced eye-catching content, including professional photos, videos, and written posts that showcased the company’s products, behind-the-scenes processes, and community initiatives. This content aimed to engage their followers and drive them to visit the stores or make purchases online.

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Results

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• Increased Engagement: Social media engagement saw a consistent increase, with more likes, shares, and comments on posts, helping to strengthen relationships with both current and potential customers.
• Brand Awareness Boost: The consistent flow of engaging content and refined strategy helped increase brand visibility across Instagram and Facebook, leading to more foot traffic and online engagement.
• Community Connection: Pine Cone Coffee’s focus on local events, sustainability, and behind-the-scenes content fostered a deeper connection with the community, driving loyalty and strengthening the brand’s presence.

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